Overview
In a large, geographically diverse organisation it can be difficult and time consuming for senior management to communicate effectively and on a personal level with members of staff across the company. Video broadcasting can be a highly effective solution in communicating a message directly to all sectors of the company. With a video broadcast time and expense can be saved when travelling to do this.
Video and corporate broadcasts
Corporate broadcasts and corporate videos are useful tools where it is vital that all staff receive the same uniformed message - for example - explaining changes to staff, or to thank people personally for all the hard work and success over the year. A corporate video can also utilised when changes of policy and management strategy occur.
Pigeon Media Solutions works in conjunction with clients to produce video broadcasts for company announcements.
Managing the process
Pigeon Media Solutions can provide full consultancy to help you get the most from your video.
Planning is key to a successful production, and questions which you will need to answer include:
- Who is the target audience that will watch the video?
- What length video do I need to create?
- How long will audience want to spend watching?
- What is the key message behind the video?
- Who is the best person to convey this message - Is there someone in the organisation I can use?
- What style should we use - does the video need to be very formal or informal creating a relaxing atmosphere?